INTERVIEW: Rubber Duc talks Mix Fest 2019

Interview by Ashton Kirsten.
Mix Fest 2019 is around the corner and will be taking place on 28 and 29 September at Cradle Moon in Muldersdrift. The festival will feature top class local acts such as Mango Groove. Rubber Duc, CrashCarBurn, Springbok Nude Girls, Jeremy Loops and many more.  This awesome new event will include live music and pop-up food stalls. Accommodation options include chalets and fixed tents.
Ahead of the event, we had the chance to have an awesome chat with local favourites Rubber Duc. We also spoke to them about the music industry in general. Here’s what they had to say:

Image provided.

After the release of your debut album in 2016, you’ve become festival regulars because of your consistent popularity and feel-good music. How do you balance the high-energy live shows with the process of working on new music?
That’s actually a very good question. We write and produce the music to the best that it can possibly be for release & radio. We then take the music and workshop it to have the energy it would need to translate to the live stage. Rubber Duc is our full time gig and we treat it as such. We are in studio every day working on new music or show elements. If we are touring, depending on the length of the tour, we take a mobile recording rig with us so that we can keep up the progress & hit our deadlines.
 
With your #WednesdayWackyWisdomFromAWiseWorkingBand hashtag, you’ve been critical of music streaming in the past. Do you think exposure from streaming platforms helps grow audiences for more financially viable ventures like gigs and festivals like Mix Fest? 
#AskEminem who is currently suing Spotify…haha, its is such a sensitive topic. The sad reality is that the ‘value’ of music has completely changed. We’d probably make more money off the people copying our CD’s than streaming our music because of the intent and effort behind the process. Those are way more invested/die-hard fans right there. But look, it’s so important that we are on streaming platforms. Albums have become a thing of the past (Unless you are a world famous band with millions of followers) but even then, bands like One Republic have completely embraced the ’single’ culture. To be seen on digital platforms requires being on playlists, you know, like ‘A List Pop, New Music Friday’ etc. With the amount of music uploaded each day, an album will just get lost amongst the madness. A listeners attention span has completely changed. When last did you go and listen to a FULL album in one go? Remember when that was the only CD in your car? Not anymore, it’s now all dependent on the day, your mood, and ultimately the algorithmic & editorial playlists that are curated for precisely those reasons where the listener doesn’t want to put in the effort to make choices. But to cut the story short, yes it does. BUT where in the past people would be at your show singing back your full album, they are now waiting for those singles 😉 You are now able to have an ‘album’ of bangers in the form of singles released over two years where each song has the full attention of the listener. Best yet, you could even have two ‘albums’ over two years or more if that’s what you want to do.
What are some of your favourite things about festivals like Mix Fest? 
We really enjoy hanging out the different teams/bands. We also love the opportunity to see some of our fellow muso’s taking the stage. With festivals, you know people are out there to have a good time and there’s that weekend gees that is drastically amplified because of it! Especially if there is no driving involved!
How has the local festival circuit influenced or help build the Duc brand? 
More people get to see us live? We gain loads of new fans! Our DUC caps are big hit at festivals. We actually hold a few merch records at festivals. Never thought that would be a thing! Haha!
Let’s talk live reactions: how have crowds responded to your performances of “The Fall”? Any marriage proposals or slow dancing yet? 
So far we’ve only played it once at Die Blou Hond and it went down really well! We’ve had loads of people telling us that it will be their first dance song, and recently we were told someone is using it for when she walks down the aisle. We can’t wait to feature it in to our main show!
Finish the sentence: You haven’t successfully attended a music festival unless you’ve…. 
Here it goes…taken a dump in a port-a-potty.

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